AND

PRESENT

The first and only public relations and communications mentorship initiative dedicated exclusively to African female tech founders.

@CMooreMedia

@ClaudineMoore

#CMMtheFutureIsFemale

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Our Story

Since our founding in 2009, we have continued to be a champion of diversity for Black and female voices.

As a Black and women-owned business that focuses on African markets, it is in C. Moore Media, International Public Relations (CMM) DNA to be vocal about our support for diversity, especially regarding Black women and girls. In 2020, in the middle of the global pandemic, when businesses around the world were reeling from the pandemic, and we, too as a company was trying to navigate the new normal, we wanted to reach back and help African female entrepreneurs and founders of startups during the global chaos that was surrounding us all.

Launched on Africa Day in 2020, by the Africa tech focused PR agency C. Moore Media International PRwhich was acquired by global agency AllisonThe Future is Female Mentorship Program is the first and only PR and communications program dedicated exclusively to African women in tech. African female tech founders are often unsupported and overlooked in the male-dominated tech world, and we wanted to empower and support this group. The 2024 edition will be supported by Google for Startups Accelerator: Women Founders Africa Program, Salesforce Ventures Impact Fund and F6S expanding the scale and reach of the initiative

The Future is Female Mentorship Program provides early-stage African female tech founders with insights into PR and communications fundamentals, including creating a communications plan, business storytelling, media relations, and more. The ultimate goal is for PR and communications to support these women in raising the visibility of their startups with multiple stakeholders leading to increased customers, audiences, media coverage, partners, and, of course, direct investment.

In 2023, the initiative received just under 500 applications from 37 African countries, a 253% increase in applications from 2020 inaugural edition. Additionally, for the first time, the program received applications from five regions across Africa namely, West, South, East, North and Central Africa. ​As the initiative celebrates its fifth anniversary this year, it is poised for significant growth and expansion, with a focus on reaching a larger audience and having a greater impact on African female tech founders both on the continent and in the diaspora.  

The program continues to gain international recognition and the 20 finalists for the fourth edition have been exclusively announced in international business magazine, Forbes. This press coverage immediately provides these African female tech founders with international visibility to the global business community.  The 2022 and 2021 finalists were exclusively announced in Pan-African tech publication, TechCabal and leading international business magazine, Forbes respectively.

Who We Are

New York headquartered PR agency focusing on the US, UK, and African markets.

C. Moore Media International Public Relations (CMM) was founded by Claudine Moore, a global award-winning PR leader, international speaker, and New York University Adjunct Professor. In July 2022, Allison acquired C. Moore Media International Public Relations expanding its presence in Africa and named Claudine Moore, the Managing Director of Africa and DE&I. Claudine has received numerous awards for her global work. In 2023 she was listed as one of the PR Leaders to Know by the Public Relations Society of America. In 2021, she was awarded the Best Leader in Public Relations and Communications by the World Communications Association, Davos, and in 2020 was listed on Provoke Media’s Innovator 25 List in Europe, the Middle East, and Africa (EMEA) which features the top 25 most remarkable PR and communications innovators). Other Previous awards include being honored on Britain’s Top 100 Most Influential Black People and listed on The Network Journal’s 40 under Forty US High Achievers list. ​

Claudine Moore and Allison have experience working with a cross-section of global, Africa-focused, and African brands, US & African tech startups, and organizations, providing a range of expertise, including internal communications, brand development, media relations, crisis communications, content creation, and more. Organizations include global heritage brands such as Louis Vuitton and Johnson & Johnson, Africa-focused startups such as AFEX, WorldRemit, WorldCover, Konga, and System One, and African/African diaspora brands such as The Africa Channel, Heirs Holdings, Demand Africa, Transcorp, Arik Air, and the Tony Elumelu Foundation.

In 2019, Claudine moderated a groundbreaking session for the Organization of African First Ladies (OAFLAD) at the 74th United Nations General Assembly. During this event, 41 first ladies renewed their commitment and reinforcement of gender equality and women’s empowerment across Africa, with technology to play a significant role. This event, alongside her work with The Tony Elumelu Foundation, provided Claudine with the inspiration to create a mentorship program dedicated to African female tech founders; the Future is Female Mentorship Program was born.

Claudine personally leads group masterclass sessions for the selected mentees of the program and one-on-one sessions with the Allison’s team. The Allison team taking part in The Future is Female Mentorship Program include David Idagu, Africa Regional Consultant for Allison and provost of award-winning and Nigeria’s leading PR and communications education body – The Public Relations Skills Academy. And Tope Adubi is Allison’s Digital Marketing Consultant providing digital marketing and social media consulting for both Allison’s clients across Africa and the US.

Brands We Have Served


Our Partners


The Future is Female Mentorship Program is a PR and communications mentorship program by C.Moore Media International Public Relations (CMM), designed exclusively to the business development needs of African Tech female founders.

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The 2024 Program

Mirroring previous editions, the fifth edition will provide African female tech founders of early-stage startups with the PR and communications insights, knowledge, and skills needed to gain visibility and secure investment.

In 2023, the initiative received just under 500 applications from 37 African countries, a 253% increase in applications from 2020 inaugural edition.

In celebration of the 61st Anniversary of Africa Day, the program’s fifth edition promises to reach even more African female founders from across the Continent while introducing additional partners in more diverse sectors, expanding the resources, network, expertise, and knowledge available to mentees.  For the first time, Google for Startups Accelerator: Women Founders Africa Program and  Salesforce Ventures Impact Fund will collaborate with the program highlighting both organizations support in developing tech across Africa.

Aligning with the goals and objectives of the Future is Female Mentorship Program, the Google for Startups Accelerator: Women Founders Africa Program aims to empower and support women founders on the continent by providing resources and opportunities to scale their startups and address African problems.

Salesforce Ventures Impact Fund has an active interest in Africa and continues to assess opportunities across the Continent. The Fund has invested in some of the region’s top Africa-focused tech startups including Flutterwave and Andela. As part of their support for the program, they will host a session on VC funding for the selected female founders from across Africa.

Mirroring previous editions, the fifth edition of The Future is Female Mentorship Program will provide African female tech founders of early-stage startups with the PR and communications insights, knowledge, and skills needed to gain visibility and secure investment. It is aimed at African women based on the Continent or in the diaspora and is launching or growing a tech business for African markets or serving Africans in the diaspora. fifth

The program is delivered virtually, and the mentees are invited to participate in masterclasses and sessions customized to the specific needs of their sector and business. During the mentorship program, female founders will learn insights into the fundamentals of PR and communications for tech startups, including creating a communications plan, incorporating storytelling into your business communications with multiple stakeholders, and more. During the selection process, special considerations will be given to startups that focus on health, education, finance, agriculture, and sustainability. In addition, startups that provide solutions and/or address African women’s and girls’ needs will also receive special consideration. Click here to see the 2022 finalists as featured in TechCabal and here to see the 2021 finalists as featured in Forbes.

2024 Program Details

If you are a female-founded African startup with a fantastic service or product and want to learn how to leverage PR and communications to elevate your growing company, my madam, this program is for you!

• Customized online masterclasses with Claudine Moore, Allison+Partners Managing Director, Africa and Adjunct Professor, New York University and TechCabal Editor, with contributions from AfricaCommsWeek’s founders.

• Customized virtual sessions with Allison+partners team members and leading experts from the tech ecosystem specific to your business and sector

• Insights into the fundamentals of PR and communications for Africa-focused startups

• Practical examples of how to incorporate storytelling into your communications

• A topline review of The Three T’s: Theme, Tone, and Timing of communications and content creation

• Information on how to create an actionable communications campaign

• An overview of media relations with an outline of the differences between the hyper-local, regional and global press

• Tips on business relationship development with a cross-section of stakeholders

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Who Should Apply

We’re interested in resilient, resourceful, and savvy female founders with demonstrated traction in building their tech-enabled business.

We require that:

  • The business is less than two years old.
  • You are female-founded or have at least one woman who is part of the co-founder team.
  • Your company is Africa-focused serving African markets or Africans in the Diaspora.
  • The company is an early-stage startup (pre-series A investment).
  • You have a business plan in place.
  • You have a minimum viable product (MVP)
  • You should have a functional website
  • You have launched your startup and have initial traction (i.e., money, users, etc.)

While we welcome applications from a vast cross-section of businesses and sectors, startups that focus on health, education, finance, agriculture, and sustainability will be given special consideration. We will also pay special attention to businesses that address the needs/service African women and girls in African markets or the Diaspora. Click here to see the 2022 finalists as featured in TechCabal and here to see the 2021 finalists as featured in Forbes.

The 2024 Sessions

The fifth edition of The Future is Female Mentorship program promises to reach even more African female founders from across the continent while introducing additional partners in more diverse sectors, expanding the resources, network, expertise, and knowledge available to mentees. For the first time, Google for Startups Accelerator: Women Founders Africa Program and  Salesforce Ventures Impact Fund will collaborate with the program highlighting both organizations support in developing tech across Africa.

Mirroring previous editions, this edition of The Future is Female Mentorship Program will provide African female tech founders of early-stage startups with the PR and communications insights, knowledge, and skills needed to gain visibility and grow their business. It is aimed at African women based on the continent or in the diaspora and is launching or growing a tech business for African markets or serving Africans in the diaspora. Salesforce Ventures Impact Fund has an active interest in Africa and continues to assess opportunities across the Continent. The Fund has invested in some of the region’s top Africa-focused tech startups including Flutterwave and Andela. As part of their support for the program, they will host a session on VC funding for the selected female founders from across Africa.



Leading pan-African tech publication, TechCabal, and Africa Communications Week, a global platform that builds bridges between communications professionals focused on Africa’s transformation, return for the third consecutive year as official partners of the program. The partnerships enable the Program to provide additional perspectives, tools, and insights for the selected female founders and also bring world-class and Pan-African PR insights from additional leading experts, complementing CMM’s global and African regional PR expertise. The program is now powered by Allison+Partners, one of the international PR industry’s fastest-growing and innovative global agencies.

As part of the partnership, selected TechCabal team members led two masterclasses providing the 25 finalists with insights on working with tech media, understanding how to position their startups to gain the attention of the tech press, and the importance of partnerships and growth strategies. The partnership with AfricaCommsWeek gave the founders expanded Pan-African and multi-market PR expertise, a key component for many female founders whose startups cover multiple African countries.

The selected mentees participated in four private masterclasses. The first masterclass will be hosted by CMM MD/founder(now Allison‘s Managing Director Africa and DE&I) Claudine Moore with contributions from AfricaCommsWeek Co-founders; Annie Mutumba and Eniola Harrison. Techcabal (Big Cabal) will host the second and third masterclass sessions. The fourth and final masterclass session on VC funding will be hosted by Salesforce Ventures Impact Fund.

In addition to the masterclasses, selected mentees will participate in three customized mentorship sessions in October, November, and December, led by Allison+Partners team members and the program mentors; Claudine Moore, David Idagu and Tope Adubi. The mentors will share insights into PR and communications fundamentals for early-stage tech startups, including creating a communications plan, corporate storytelling, media relations, digital marketing, and more.

Once the 25 finalists have completed the Future is Female Mentorship program; they will own insights into the fundamentals of PR and communications for early-stage tech startups; they will also learn how to create a communications plan, storytelling best practices, strategic business communications with multiple stakeholders, how to position their startups for investment opportunities and more. The program will also provide mentees with insights customized for the unique needs of their business and sector. 

Enki Toto

Investor, Impact Fund, Salesforce

Enki invests in leading technology companies that have a demonstrable impact on their communities and customers. She invests across education technology companies that reduce inequalities in education and lifelong learning; financial technology companies that further financial inclusion, and climate technology companies aimed at mitigating the impacts of climate change.
Prior to Salesforce, Enki worked in PwC’s deals practice as an actuarial associate and on the accounting advisory team, helping global companies with their deal structure, workforce restructuring, and financial instruments. Enki also worked in strategic finance at an ed-tech start-up. Enki is based in New York following five years in San Francisco. She graduated from Binghamton University with a dual degree in Mathematics and Accounting.

Oluwatobi Afolabi

Features Editor, TechCabal

Previously leading the tech column at Document Women, a media platform combating erasure by documenting women’s influence on society past and present, Oluwatobi’s passion for storytelling and influencing African, particularly Nigerian, narratives has led her to work in a variety of industries, including art and literature, design, and tech media. She is currently the features editor at Tech Cabal.

Eniola Harrison

Co-Founder, AfricaCommsWeek

Eniola is a seasoned communications professional and the founder of HdH Consulting & Services, a Brussels-based communications consultancy.
She is also co-founder of AfricaCommsWeek International, a network of Africa-focused PR/communications professionals from over 25 countries worldwide, passionate about advancing balanced narratives about Africa through their work. Eniola is also the Head of Programmes & Partnerships at IE University’s Africa Center.

Annie Mutumba

Co-Founder, AfricaCommsWeek

Annie Mutamba is a strategic communications consultant & trainer with almost 20 years of experience advising governments, businesses, & NGOs in Europe & Africa. She is the founder of Meridia Partners, the first Brussels-based public affairs firm specializing in EU-Africa relations, & co-founder of AfricaCommsWeek, an international platform bringing together communications experts worldwide looking to impact Africa’s transformation.


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#CMMtheFutureIsFemale

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Frequently Asked Questions

Do I have to own an incorporated or registered business?

Yes, and we will require proof of registration as part of the application process. The program’s objective is to provide PR and communications training to established businesses that have already gained traction in the market and are now seeking to raise their brand visibility and reputation.

I am a male business owner. Can I apply?

Sorry guys, but, no you can’t. The program is aimed at African women based on the continent or in the Diaspora and is launching or growing a tech business for African markets or serving Africans in the Diaspora. If your startup has a team of registered co-founders and at least one is a woman, you can apply.

Do I need to have raised significant money?

If you have raised money (pre-series A) magnificent, however, this is not a requirement.
Our focus is to work with female founders and businesses that provide an excellent service or have an innovative product that will serve Africa and Africans.

What is the Future is Female Mentorship Program?

The program is a Public Relations (PR) and communications mentorship program dedicated exclusively to the business development needs of African Tech female founders.

Is there a fee to apply?

No, this program is entirely free. It is a complimentary service and our contribution to supporting female tech startups in the African startup ecosystem.

Meet the Founding Team and Program Mentors

Claudine Moore

Managing Director, Africa, Allison

Listed on the 2020 Provoke Media’s Top 25 PR Innovators in EMEA and the UK Powerlist: Britain’s Top 100 Most Influential Black People, Claudine Moore is a global award-winning PR leader and MD/founder of C. Moore Media International Public Relations. She has 15+ years of experience working in the US, UK, and African markets focusing on fortune 100 brands, tech startups, and leading African organizations.

David Idagu

Africa Regional Consultant, Allison+Partners

David is the Africa Regional Lead for Allison. He provides regional strategy, insights, media relations, message development, and C-suite positioning for CMM’s Africa and Africa diaspora-focused clients. David has worked with tech startups and African brands and is also the Provost of Award-winning and Nigeria’s leading PR and communication Education body – The Public Relations Skills Academy.

Tope Adubi

Digital Marketing Executive, Allison+Partners

Tope is a digital marketing expert with experience in digital marketing strategy, social media management, website development, email marketing, and PPC campaigns across Africa and the US. Tope provides CMM with digital marketing and social media consulting for both agency and clients. A female founder herself, she has launched Kilali Cosmetics, a beauty and skincare brand focusing on creating products while sharing more about the countries in Africa.

@CMooreMedia

@ClaudineMoore

#CMMtheFutureIsFemale

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