A public relations and communications mentorship program dedicated exclusively to African female tech founders.
Since our founding in 2009, we have continued to be a champion of diversity for Black and female voices.
As a Black and women-owned business that focuses on African markets, it is in C. Moore Media, International Public Relations (CMM) DNA to be vocal about our support for diversity, especially regarding Black women and girls. In 2020, in the middle of the global pandemic, when businesses around the world were reeling from the pandemic, and we, too as a company was trying to navigate the new normal, we wanted to reach back and help African female entrepreneurs and founders of startups during the global chaos that was surrounding us all.
On Africa Day 2020, we launched the inaugural edition of The Future is Female Mentorship Program, a complementary Public Relations (PR) and communications program dedicated exclusively to the business development needs of African female tech founders. African female tech founders are often unsupported and overlooked in the male-dominated tech world, and we wanted to empower and support this group.
The Future is Female Mentorship Program provides early-stage African female tech founders with insights into PR and communications fundamentals, including creating a communications plan, business storytelling, media relations, and more. The ultimate goal is for PR and communications to support these women in raising the visibility of their startups with multiple stakeholders leading to increased customers, audiences, media coverage, partners, and, of course, direct investment.
The 2022 edition received applications from 36 African countries, an increase of 91% compared to the 2021 edition. The program continues to gain international recognition and receives a lot of press coverage every year. It has been featured in Forbes, TechCabal, Disrupt Africa, Tech Trends Kenya and more. The selected mentees participate in three months of mentorship sessions tailored to their unique startup needs.
Who We Are
New York headquartered PR agency focusing on the US, UK, and African markets.
C. Moore Media International Public Relations (CMM) was founded by Claudine Moore, a global award-winning PR leader, international speaker, and New York University Adjunct Professor. She was awarded the Best Leader in Public Relations and Communications at the 2021 Davos Communications Awards. In 2020, Claudine has listed in PRovoke Media’s top 25 PR and communications innovators in Europe, the Middle East, and Africa (EMEA). Other previous awards include being recognized on The Network Journal’s 40 under Forty’ list of US High Achievers and she was listed on The UK PowerList: Britain’s Top 100 Most Influential Black People endorsed by the British Prime Minister. After a career working in regional leadership for some of the world’s biggest PR and marketing agencies, Claudine launched CMM, enabling her to create an agency that focused on working at the juncture of US, UK, and African markets.
CMM and Claudine Moore have experience working with a cross-section of global, Africa-focused, and African brands, US & African tech startups, and organizations, providing a range of expertise, including internal communications, brand development, media relations, crisis communications, content creation, and more. Organizations include global heritage brands such as Louis Vuitton and Johnson & Johnson, Africa-focused startups such as AFEX, WorldRemit, WorldCover, Konga, and System One, and African/African diaspora brands such as The Africa Channel, Heirs Holdings, Demand Africa, Transcorp, Arik Air, and the Tony Elumelu Foundation.
CMM leverages the Hollywood Business Model of working. As such, the CMM team is compiled of talented global consultants and experts from across the world who bring a range of varying expertise to align with specific client and project needs.
In 2019, Claudine moderated a groundbreaking session for the Organization of African First Ladies (OAFLAD) at the 74th United Nations General Assembly. During this event, 41 first ladies renewed their commitment and reinforcement of gender equality and women’s empowerment across Africa, with technology to play a significant role. This event, alongside her work with The Tony Elumelu Foundation, provided Claudine with the inspiration to create a mentorship program dedicated to African female tech founders; the Future is Female Mentorship Program was born.
Claudine personally leads group masterclass sessions for the selected mentees of the program and one-on-one sessions with the CMM team. The CMM team taking part in The Future is Female Mentorship Program includes David Idagu, Africa Regional Lead for CMM and provost of award-winning and Nigeria’s leading PR and communications education body – The Public Relations Skills Academy. And Tope Adubi, who provides CMM with digital marketing and social media consulting for both agency and clients across Africa and the US.
Brands We Have Served
The Future is Female Mentorship Program is a PR and communications mentorship program by C.Moore Media International Public Relations (CMM), designed exclusively to the business development needs of African Tech female founders.
The 2022 Program
Mirroring previous editions, the third edition of the program will provide African female tech founders of early-stage startups with the PR and communications insights, knowledge, and skills needed to gain visibility and secure investment.
The program’s third edition promises to reach even more African female founders from across the Continent while introducing additional partners in more diverse sectors, expanding the resources, network, expertise, and knowledge available to mentees.
Mirroring previous editions, the third edition of The Future is Female Mentorship Program will provide African female tech founders of early-stage startups with the PR and communications insights, knowledge, and skills needed to gain visibility and secure investment. It is aimed at African women based on the Continent or in the diaspora and is launching or growing a tech business for African markets or serving Africans in the diaspora.
The program is delivered virtually, and the mentees are invited to participate in masterclasses and sessions customized to the specific needs of their sector and business. During the mentorship program, female founders will learn insights into the fundamentals of PR and communications for tech startups, including creating a communications plan, incorporating storytelling into your business communications with multiple stakeholders, and more. During the selection process, CMM will give special consideration to startups that focus on health, education, finance, agriculture, and sustainability. In addition, startups that provide solutions and/or address African women’s and girls’ needs will also receive special consideration.
2022 Program Details
If you are a female-founded African startup with a fantastic service or product and want to learn how to leverage PR and communications to elevate your growing company, my madam, this program is for you!
• Customized online masterclasses with Claudine Moore, MD/Founder, CMM and Adjunct Professor, New York University and TechCabal Editor, with contributions from AfricaCommsWeek’s founders.
• Customized virtual sessions with CMM team members and leading experts from the tech ecosystem specific to your business and sector
• Insights into the fundamentals of PR and communications for Africa-focused startups
• Practical examples of how to incorporate storytelling into your communications
• A topline review of The Three T’s: Theme, Tone, and Timing of communications and content creation
• Information on how to create an actionable communications campaign
• An overview of media relations with an outline of the differences between the hyper-local, regional and global press
• Tips on business relationship development with a cross-section of stakeholders
Who Should Apply
We’re interested in resilient, resourceful, and savvy female founders with demonstrated traction in building their tech-enabled business.
We require that:
- The business is less than two years old.
- You are female-founded or have at least one woman who is part of the co-founder team.
- Your company is Africa-focused serving African markets or Africans in the Diaspora.
- The company is an early-stage startup (pre-series A investment).
- You have a business plan in place.
- You have a minimum viable product (MVP)
- You should have a functional website
- You have launched your startup and have initial traction (i.e., money, users, etc.)
While we welcome applications from a vast cross-section of businesses and sectors, startups that focus on health, education, finance, agriculture, and sustainability will be given special consideration. We will also pay special attention to businesses that address the needs/service African women and girls in African markets or the Diaspora.
The 2022 Sessions
In 2022, the program received 343 applications from 36 different African countries, translating to a 91% increase compared to the applications received in the 2021 edition. The 25 finalists for the third edition were selected from Nigeria, Kenya, Uganda, Zimbabwe, Lesotho, Zambia, Burkina Faso, Liberia, Democratic Republic of Congo, Botswana, Malawi, and Cameroon.
For this third edition, CMM again partnered with TechCabal, a leading Pan-Africa tech publication chronicling innovation and technology developments across Africa, and Africa Communications Week (AfricaCommsWeek), a global platform that builds bridges between communications professionals focused on Africa’s transformation. The program is now powered by Allison+Partners, one of the international PR industry’s fastest-growing and innovative global agencies. The partnerships enable the Program to provide additional perspectives, tools, and insights for the selected female founders and also brings world-class and Pan-African PR insights from additional leading experts, complementing CMM’s global and African regional PR expertise.
As part of the partnership, selected TechCabal team members led two masterclasses providing the 25 finalists with insights on working with tech media, understanding how to position their startups to gain the attention of the tech press, and the importance of partnerships and growth strategies. The partnership with AfricaCommsWeek gave the founders expanded Pan-African and multi-market PR expertise, a key component for many female founders whose startups cover multiple African countries.
The selected mentees participated in three private masterclasses. The first masterclass was hosted by CMM MD/founder(now Allison+Partners‘ Managing Director Africa and DE&I) Claudine Moore with contributions from AfricaCommsWeek Co-founders; Annie Mutumba and Eniola Harrison. Techcabal (Big Cabal) hosted the second and third masterclass sessions. The second masterclass session was led by Senior Editor, Immaculata Abba, and Social Media Strategist, Bright Azuh Ucha, who shared insights into working with the media and understanding how to position their startup to gain the attention of the tech press. The third masterclass on the importance of partnerships and growth strategies was led by Head of Strategic Partnerships, Favour Ogunlana, and Growth Lead, Tracey Olisa.
In addition to the masterclasses, selected mentees will participate in three customized mentorship sessions in October, November, and December, led by Allison+Partners team members and the program mentors; Claudine Moore, David Idagu and Tope Adubi. The mentors will share insights into PR and communications fundamentals for early-stage tech startups, including creating a communications plan, corporate storytelling, media relations, digital marketing, and more.
Once the 25 finalists have completed the Future is Female Mentorship program; they will own insights into the fundamentals of PR and communications for early-stage tech startups; they will also learn how to create a communications plan, storytelling best practices, strategic business communications with multiple stakeholders, how to position their startups for investment opportunities and more. The program will also provide mentees with insights customized for the unique needs of their business and sector.
Immaculata AbbaSenior Editor, TechCabal
Immaculata Abba is a senior editor at Tech Cabal. Before Tech Cabal, she was an inaugural African Arguments journalism fellow and a 2022 writer in residence at the Library of Africa and the African Diaspora (LOATAD), Ghana. She won a 2021 Creating Joy grant to make her debut documentary film ‘You Matter to Me’ which has secured screening opportunities in Nigeria, Cote d’Ivoire and the UK. Her work has been published in 30+ publications including The Guardian, The Republic and GIDA Journal. She has a masters in Global History from the University of Oxford.
Favour OgunlanaHead of Strategic Partnerships, Big Cabal Media
Favour Ogunlana is the Head of Strategic Partnerships at Big Cabal Media, the parent company to TechCabal & Zikoko. She has deep knowledge of strategy, business development and partnerships. She is currently an On Deck Business Development Fellow.
Eniola HarrisonCo-Founder, AfricaCommsWeek
Eniola is a seasoned communications professional & founder of HdH Consulting & Services, a Brussels-based communications consultancy.
She is also co-founder of AfricaCommsWeek International, a network of Africa-focused PR/communications professionals from over 25 countries worldwide, passionate about advancing balanced narratives about Africa through their work. Eniola is also the Head of Programmes & Partnerships at IE University’s Africa Center.
Tracy OlisaGrowth Lead, Big Cabal Media
Tracy Olisa is the Growth Lead at Big Cabal Media; the parent company of TechCabal and Zikoko. Her experience spans growth, marketing, and strategy, across the media and e-commerce industries.
Annie MutumbaCo-Founder, AfricaCommsWeek
Annie Mutamba is a strategic communications consultant & trainer with almost 20 years of experience advising governments, businesses, & NGOs in Europe & Africa. She is the founder of Meridia Partners, the first Brussels-based public affairs firm specializing in EU-Africa relations, & co-founder of AfricaCommsWeek, an international platform bringing together communications experts worldwide looking to impact Africa’s transformation.
Bright AzuhSocial Media Strategist, TechCabal
Bright Azuh, Ucha is currently TechCabal’s Social Media Strategist. Before joining TechCabal as a Reporter, she worked as a Newsroom Reporter, Columnist, and Content Writer for The Guardian Nigeria, and Boomplay. She is now fully venturing into Product Growth Marketing.
#CMMTheFutureIsFemale in the News
Business Elites Africa
African Women in Media
Business Elites Africa
Alumnae in the News
Frequently Asked Questions
Yes, and we will require proof of registration as part of the application process. The program’s objective is to provide PR and communications training to established businesses that have already gained traction in the market and are now seeking to raise their brand visibility and reputation.
Sorry guys, but, no you can’t. The program is aimed at African women based on the continent or in the Diaspora and is launching or growing a tech business for African markets or serving Africans in the Diaspora. If your startup has a team of registered co-founders and at least one is a woman, you can apply.
If you have raised money (pre-series A) magnificent, however, this is not a requirement.
Our focus is to work with female founders and businesses that provide an excellent service or have an innovative product that will serve Africa and Africans.
The program is a Public Relations (PR) and communications mentorship program dedicated exclusively to the business development needs of African Tech female founders.
No, this program is entirely free. It is a complimentary service and our contribution to supporting female tech startups in the African startup ecosystem.
Meet the Mentors