A public relations and communications mentorship program dedicated exclusively to African female tech founders.
Click here to see the 2021 finalists as featured in Forbes
Since our founding in 2009, we have continued to be a champion of diversity for Black and female voices.
As a Black and women-owned business that focuses on African markets, it is in C. Moore Media, International Public Relations (CMM) DNA to be vocal about our support for diversity, especially regarding Black women and girls. In 2020, in the middle of the global pandemic, when businesses around the world were reeling from the pandemic, and we, too as a company was trying to navigate the new normal, we wanted to reach back and help African female entrepreneurs and founders of startups during the global chaos that was surrounding us all.
On Africa Day 2020, we launched the inaugural edition of The Future is Female Mentorship Program, a complementary Public Relations (PR) and communications program dedicated exclusively to the business development needs of African female tech founders. African female tech founders are often unsupported and overlooked in the male-dominated tech world, and we wanted to empower and support this group.
The Future is Female Mentorship Program provides early-stage African female tech founders with insights into PR and communications fundamentals, including creating a communications plan, business storytelling, media relations, and more. The ultimate goal is for PR and communications to support these women in raising the visibility of their startups with multiple stakeholders leading to increased customers, audiences, media coverage, partners, and, of course, direct investment.
We were blown away by the excitement from the African tech ecosystem. We were excited to receive 139 applications from 18 countries across Africa for the Program’s inaugural launch and selected 12 women who became our #Classof2020. We were even more excited when we learned that this initiative made history the first-ever PR and communications mentorship ever launched to help African female tech founders. Yay
In 2021 the Program grew tremendously. We increased the cohort of selected African female founders from 12 to 25, and we received 180 applications, an increase of 30%. We also received applications from 26 African countries.
The Program continues to gain international recognition and attention with Forbes Magazine exclusively announcing the 25 finalists for the 2021 edition. Several of our 2021 finalists have already secured media interviews, partnerships with international organizations, and government collaboration.
Who We Are
New York headquartered PR agency focusing on the US, UK, and African markets.
C. Moore Media International Public Relations (CMM) was founded by Claudine Moore, a global award-winning PR leader, international speaker, and New York University Adjunct Professor. She was awarded the Best Leader in Public Relations and Communications at the 2021 Davos Communications Awards. In 2020, Claudine has listed in PRovoke Media’s top 25 PR and communications innovators in Europe, the Middle East, and Africa (EMEA). Other previous awards include being recognized on The Network Journal’s 40 under Forty’ list of US High Achievers and she was listed on The UK PowerList: Britain’s Top 100 Most Influential Black People endorsed by the British Prime Minister. After a career working in regional leadership for some of the world’s biggest PR and marketing agencies, Claudine launched CMM, enabling her to create an agency that focused on working at the juncture of US, UK, and African markets.
CMM and Claudine Moore have experience working with a cross-section of global, Africa-focused, and African brands, US & African tech startups, and organizations, providing a range of expertise, including internal communications, brand development, media relations, crisis communications, content creation, and more. Organizations include global heritage brands such as Louis Vuitton and Johnson & Johnson, Africa-focused startups such as AFEX, WorldRemit, WorldCover, Konga, and System One, and African/African diaspora brands such as The Africa Channel, Heirs Holdings, Demand Africa, Transcorp, Arik Air, and the Tony Elumelu Foundation.
CMM leverages the Hollywood Business Model of working. As such, the CMM team is compiled of talented global consultants and experts from across the world who bring a range of varying expertise to align with specific client and project needs.
In 2019, Claudine moderated a groundbreaking session for the Organization of African First Ladies (OAFLAD) at the 74th United Nations General Assembly. During this event, 41 first ladies renewed their commitment and reinforcement of gender equality and women’s empowerment across Africa, with technology to play a significant role. This event, alongside her work with The Tony Elumelu Foundation, provided Claudine with the inspiration to create a mentorship program dedicated to African female tech founders; the Future is Female Mentorship Program was born.
Claudine personally leads group masterclass sessions for the selected mentees of the program and one-on-one sessions with the CMM team. The CMM team taking part in The Future is Female Mentorship Program includes David Idagu, Africa Regional Lead for CMM and provost of award-winning and Nigeria’s leading PR and communications education body – The Public Relations Skills Academy. And Tope Adubi, who provides CMM with digital marketing and social media consulting for both agency and clients across Africa and the US.
Brands We Have Served
The Future is Female Mentorship Program is a PR and communications mentorship program by C.Moore Media International Public Relations (CMM), designed exclusively to the business development needs of African Tech female founders.
The 2021 Program
25 early-stage African tech female-founded startups were selected by the CMM team to participate in the second edition of the Program.
For the second edition, we expanded the Program with an increase in the cohort of selected African female founders from 12 to 25 early-stage startups. The female-founded startups were carefully selected by an industry panel of judges. In 2021 program received 180 applications from 26 different African countries – a 30% increase in the applications received in 2020.
The 25 finalists were selected from Nigeria, South Africa, Rwanda, Kenya, Guinea, Uganda, Senegal, Democratic Republic of Congo, Tanzania, Cameroon, Egypt, and Eswatini. The Program continues to gain international recognition and attention with Forbes Magazine exclusively announcing the 25 finalists for the 2021 program, immediately giving these African female tech founders visibility with international business audiences.
The selected finalists participated in two private masterclasses. The introductory masterclass was hosted by CMM MD/founder and The Future is Female Mentorship Program Founder, Claudine Moore, with contributions from Africa Communications Week co-founders Eniola Harrison and Annie Mutamba. Koromone Koroye the Managing Editor of TechCabal’s one of Africa’s leading Tech publications, hosted the second masterclass providing insights into working with media, how to tell compelling stories, and tips on how the mentees can position their startups to gain the attention and interest of the tech press.
In addition to the masterclasses, selected mentees will participate in three customized mentorship sessions in October, November, and December, led by #TeamCMM mentors. The mentors will share insights into the fundamentals of PR and communications for tech startups, how to create a communications plan for investment and press coverage, media relations, how to incorporate storytelling into your business communications, and more. The Program also provides mentees with insights customized for the unique needs of their business and sector.
Once the 25 finalists have completed this Program, they will own insights into the fundamentals of PR and communications and understand how to leverage this knowledge to gain visibility, grow their business, work with media and build their brand.
The 2021 Sessions
In 2021, the mentees participated in two private masterclasses. The first masterclass was hosted by CMM MD/founder; Claudine Moore with contributions from AfricaCommsWeek Co-founders; Annie Mutumba and Eniola Harrison. The second session was hosted by TechCabal, one of Africa’s leading tech publications, and facilitated by Managing Editor, Koromone Koroye.
Koromone KoroyeManaging Editor, TechCabal
Koromone is the Managing Editor, TechCabal, Africa’s leading tech publication providing insight into how business & technology impact Africa. Before her role at TechCabal, she was the brand & communications consultant at Arca Payments, a technology company created to drive & power the new digital payments revolution in Africa. Koromone will lead the masterclass hosted by TechCabal, providing insights into working with media & how startups can position themselves to gain the attention of the tech press.
Eniola HarrisonCo-Founder, AfricaCommsWeek
Eniola is a seasoned communications professional & founder of HdH Consulting & Services, a Brussels-based communications consultancy.
She is also co-founder of AfricaCommsWeek International, a network of Africa-focused PR/communications professionals from over 25 countries worldwide, passionate about advancing balanced narratives about Africa through their work. Eniola is also the Head of Programmes & Partnerships at IE University’s Africa Center.
Annie MutumbaCo-Founder, AfricaCommsWeek
Annie Mutamba is a strategic communications consultant & trainer with almost 20 years of experience advising governments, businesses, & NGOs in Europe & Africa. She is the founder of Meridia Partners, the first Brussels-based public affairs firm specializing in EU-Africa relations, & co-founder of AfricaCommsWeek, an international platform bringing together communications experts worldwide looking to impact Africa’s transformation.
Annie is a lecturer within the Executive Master in European Public Affairs & Communications at IHECS Brussels & was appointed visiting professor at the College of Europe.
In addition to the masterclasses, the selected mentees will participate in three customized mentorship sessions in October, November, and December, led by #TeamCMM mentors. The mentors will share insights into the fundamentals of PR and communications for tech startups, how to create a communications plan for investment and press coverage, media relations, how to incorporate storytelling into your business communications, and more. The Program also provides mentees with insights customized for the unique needs of their business and sector.
If you are a female-founded African startup with a fantastic service or product and want to learn how to leverage PR and communications to elevate your growing company, my madam, this program is for you!
• Customized online masterclasses with Claudine Moore, MD/Founder, CMM and Adjunct Professor, New York University and TechCabal Editor, with contributions from AfricaCommsWeek’s founders.
• Customized virtual sessions with CMM team members and leading experts from the tech ecosystem specific to your business and sector
• Insights into the fundamentals of PR and communications for Africa-focused startups
• Practical examples of how to incorporate storytelling into your communications
• A topline review of The Three T’s: Theme, Tone, and Timing of communications and content creation
• Information on how to create an actionable communications campaign
• An overview of media relations with an outline of the differences between the hyper-local, regional and global press
• Tips on business relationship development with a cross-section of stakeholders
Who Should Apply
We’re interested in resilient, resourceful, and savvy female founders with demonstrated traction in building their tech-enabled business.
We require that:
- The business is less than two years old.
- You are female-founded or have at least one woman who is part of the co-founder team.
- Your company is Africa-focused serving African markets or Africans in the Diaspora.
- The company is an early-stage startup (pre-series A investment).
- You have a business plan in place.
- You have a minimum viable product (MVP)
- Ideally, a functional website
- You have launched your startup and have initial traction (i.e., money, users, etc.)
While we welcome applications from a vast cross-section of businesses and sectors, startups that focus on health, education, finance, agriculture, and sustainability will be given special consideration. We will also pay special attention to businesses that address the needs/service African women and girls in African markets or the Diaspora.
#CMMTheFutureIsFemale in the News
Business Elites Africa
African Women in Media
Business Elites Africa
Digital Times Africa
Alumnae in the News
Frequently Asked Questions
Yes, and we will require proof of registration as part of the application process. The program’s objective is to provide PR and communications training to established businesses that have already gained traction in the market and are now seeking to raise their brand visibility and reputation.
Sorry guys, but, no you can’t. The program is aimed at African women based on the continent or in the Diaspora and is launching or growing a tech business for African markets or serving Africans in the Diaspora. If your startup has a team of registered co-founders and at least one is a woman, you can apply.
If you have raised money (pre-series A) magnificent, however, this is not a requirement.
Our focus is to work with female founders and businesses that provide an excellent service or have an innovative product that will serve Africa and Africans.
The program is a Public Relations (PR) and communications mentorship program dedicated exclusively to the business development needs of African Tech female founders.
No, this program is entirely free. It is a complimentary service and our contribution to supporting female tech startups in the African startup ecosystem.
Meet the Mentors