Our Story

Since our founding in 2009, we have continued to be a champion of diversity for Black and female voices.

As a Black and women-owned business that focuses on African markets, it is in C. Moore Media, International Public Relations (CMM) DNA to be vocal about our support for diversity, especially regarding Black women and girls. In 2020, in the middle of the global pandemic, when businesses around the world were reeling from the pandemic, and we, too as a company was trying to navigate the new normal, we wanted to reach back and help African female entrepreneurs and founders of startups during the global chaos that was surrounding us all.

Launched on Africa Day in 2020, by the Africa tech focused PR agency C. Moore Media International PR, which was acquired by global agency Allison, The Future is Female Mentorship Program is the first and only PR and communications program dedicated exclusively to African women in tech. African female tech founders are often unsupported and overlooked in the male-dominated tech world, and we wanted to empower and support this group. The 2023 edition has been supported by Google for Startups Accelerator: Women Founders Africa Program, Salesforce Ventures Impact Fund and F6S expanding the scale and reach of the initiative

The Future is Female Mentorship Program provides early-stage African female tech founders with insights into PR and communications fundamentals, including creating a communications plan, business storytelling, media relations, and more. The ultimate goal is for PR and communications to support these women in raising the visibility of their startups with multiple stakeholders leading to increased customers, audiences, media coverage, partners, and, of course, direct investment.

In 2023, the initiative received just under 500 applications from 37 African countries, a 253% increase in applications from 2020 inaugural edition. Additionally, for the first time, the program received applications from five regions across Africa namely, West, South, East, North and Central Africa. ​As the initiative celebrates its fifth anniversary this year, it is poised for significant growth and expansion, with a focus on reaching a larger audience and having a greater impact on African female tech founders both on the continent and in the diaspora.  

The program continues to gain international recognition and the 20 finalists for the fourth edition have been exclusively announced in international business magazine, Forbes. This press coverage immediately provides these African female tech founders with international visibility to the global business community.  The 2022 and 2021 finalists were exclusively announced in Pan-African tech publication, TechCabal and leading international business magazine, Forbes respectively.

Who We Are

New York headquartered PR agency focusing on the US, UK, and African markets.

C. Moore Media International Public Relations (CMM) was founded by Claudine Moore, a global award-winning PR leader, international speaker, and New York University Adjunct Professor. In July 2022, Allison acquired C. Moore Media International Public Relations expanding its presence in Africa and named Claudine Moore, the Managing Director of Africa and DE&I. Claudine has received numerous awards for her global work. In 2023 she was listed as one of the PR Leaders to Know by the Public Relations Society of America. In 2021, she was awarded the Best Leader in Public Relations and Communications by the World Communications Association, Davos, and in 2020 was listed on Provoke Media’s Innovator 25 List in Europe, the Middle East, and Africa (EMEA) which features the top 25 most remarkable PR and communications innovators). Other Previous awards include being honored on Britain’s Top 100 Most Influential Black People and listed on The Network Journal’s 40 under Forty US High Achievers list. ​

Claudine Moore and Allison have experience working with a cross-section of global, Africa-focused, and African brands, US & African tech startups, and organizations, providing a range of expertise, including internal communications, brand development, media relations, crisis communications, content creation, and more. Organizations include global heritage brands such as Louis Vuitton and Johnson & Johnson, Africa-focused startups such as AFEX, WorldRemit, WorldCover, Konga, and System One, and African/African diaspora brands such as The Africa Channel, Heirs Holdings, Demand Africa, Transcorp, Arik Air, and the Tony Elumelu Foundation.

In 2019, Claudine moderated a groundbreaking session for the Organization of African First Ladies (OAFLAD) at the 74th United Nations General Assembly. During this event, 41 first ladies renewed their commitment and reinforcement of gender equality and women’s empowerment across Africa, with technology to play a significant role. This event, alongside her work with The Tony Elumelu Foundation, provided Claudine with the inspiration to create a mentorship program dedicated to African female tech founders; the Future is Female Mentorship Program was born.

Claudine personally leads group masterclass sessions for the selected mentees of the program and one-on-one sessions with the Allison’s team. The Allison team taking part in The Future is Female Mentorship Program include David Idagu, Africa Regional Consultant for Allison and provost of award-winning and Nigeria’s leading PR and communications education body – The Public Relations Skills Academy. And Tope Adubi is Allison’s Digital Marketing Consultant providing digital marketing and social media consulting for both Allison’s clients across Africa and the US.