PRESENTS

A public relations and communications mentorship program dedicated exclusively to African female tech founders.

@CMooreMedia

@ClaudineMoore

#CMMtheFutureIsFemale

Click here to see the 2021 finalists as featured in Forbes

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Our Story

Since our founding in 2009, we have continued to be a champion of diversity for Black and female voices.

As a Black and women-owned business that focuses on African markets, it is in C. Moore Media, International Public Relations (CMM) DNA to be vocal about our support for diversity, especially as it pertains to Black women and girls. In 2020, right in the middle of the global pandemic, when businesses around the world were reeling from the pandemic, and we too as a company was trying to navigate the new normal, we wanted to reach back and help African female entrepreneurs and founders of startups during the global chaos that was surrounding us all.

On Africa Day 2020, we launched the inaugural edition of The Future is Female Mentorship Program, a complementary Public Relations (PR) and communications program dedicated exclusively to the business development needs of African female tech founders. African female tech founders are often unsupported and overlooked in the male-dominated tech world, and we wanted to empower and support this group. The Future is Female Mentorship Program provides African female tech founders of early-stage startups with PR and communications expertise, knowledge, and insights to help grow their business and gain more visibility to attract customers, investors, and strategic partnerships.   

We were so excited to receive 139 applications from 18 countries across Africa for the program’s inaugural launch and selected 12 women who became our Class of 2020. We were blown away by the excitement from the African tech scene. We were even more excited when we found out that this initiative made history the first-ever PR and communications mentorship ever launched to help African female tech founders. Yay!

Who We Are

New York headquartered PR agency focusing on the US, UK, and African markets.

C. Moore Media International Public Relations (CMM) was founded by Claudine Moore, a global award-winning PR leader, international speaker, and New York University Adjunct Professor. She was listed on the 2020 Provoke Media’s Top 25 PR Innovators in Europe, Middle East and Africa, and was placed on the UK Powerlist: Britain’s Top 100 Most Influential Black People. After a career working in regional leadership for some of the world’s biggest PR and marketing agencies, Claudine launched CMM, enabling her to create an agency that focused on working at the juncture of US, UK, and African markets.

CMM and Claudine Moore have experience working with a cross-section of global, Africa-focused, and African brands, US & African tech startups, and organizations, providing a range of expertise, including internal communications, brand development, media relations, crisis communications, content creation, and more. Organizations include global heritage brands such as Louis Vuitton and Johnson & Johnson, Africa-focused startups such as AFEX, WorldRemit, WorldCover, Konga, and System One, and African/African diaspora brands such as The Africa Channel, Heirs Holdings, Demand Africa, Transcorp, Arik Air, and the Tony Elumelu Foundation.

CMM leverages the Hollywood Business Model of working. As such, the CMM team is compiled of talented global consultants and experts from across the world who bring a range of varying expertise to align with specific client and project needs.

In 2019, Claudine moderated a groundbreaking session for the Organization of African First Ladies (OAFLAD) at the 74th United Nations General Assembly. During this event, 41 first ladies renewed their commitment and reinforcement of gender equality and women’s empowerment across Africa, with technology to play a significant role. This event, alongside her work with The Tony Elumelu Foundation, provided Claudine with the inspiration to create a mentorship program dedicated to African female tech founders; the Future is Female Mentorship Program was born.

Claudine personally leads group masterclass sessions for the selected mentees of the program and one-on-one sessions with the CMM team. The CMM team taking part in The Future is Female Mentorship Program includes David Idagu, Africa Regional Lead for CMM and provost of award-winning and Nigeria’s leading PR and communication Education body – The Public Relations Skills Academy. And Tope Adubi, who provides CMM with digital marketing and social media consulting for both agency and clients across Africa and the US.

Brands We Have Served


Our Partners


The Future is Female Mentorship Program is a PR and communications mentorship program by C.Moore Media International Public Relations (CMM), designed exclusively to the business development needs of African Tech female founders.

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The Program

25 early-stage African tech female-founded startups will be selected by the CMM team to participate in the second edition of the program.

For the second edition of the program, we increased our intake from 12 to 25 early-stage African tech female-founded startups chosen by a carefully selected industry panel of judges.

The selected mentees will participate in private masterclasses hosted by CMM MD/founder; Claudine Moore and corporate partners in the African startup ecosystem.

In addition to the masterclasses, the mentees will participate in three customized mentorship sessions led by #TeamCMM mentors. The mentors will share insights into the fundamentals of PR and communications for tech startups, how to create a communications plan for investment and press coverage, media relations, how to incorporate storytelling into your business communications, and more. The program also provides mentees with insights customized for the unique needs of their business and sector.

If you are an African female tech startup founder building a fantastic product or service and want to improve your communications skills and learn how to work with the media, this program is for you.

Once you have completed this program, you will own insights into the fundamentals of PR and communications and understand how to leverage this knowledge to gain visibility, grow your business, and build your brand.

The 2021 Sessions

In 2021, our mentees will participate in private masterclasses hosted by CMM MD/founder; Claudine Moore, AfricaCommsWeek Co-founders; Annie Mutumba and Eniola Harrison, and TechCabal’s Managing Editor, Koromone Koroye.

Koromone Koroye

Managing Editor, TechCabal

Koromone is the Managing Editor, TechCabal, Africa’s leading tech publication providing insight into how business & technology impact Africa. Before her role at TechCabal, she was the brand & communications consultant at Arca Payments, a technology company created to drive & power the new digital payments revolution in Africa. Koromone will lead the masterclass hosted by TechCabal, providing insights into working with media & how startups can position themselves to gain the attention of the tech press.

Eniola Harrison

Co-Founder, AfricaCommsWeek

Eniola is a seasoned communications professional & founder of HdH Consulting & Services, a Brussels-based communications consultancy.
She is also co-founder of AfricaCommsWeek International, a network of Africa-focused PR/communications professionals from over 25 countries worldwide, passionate about advancing balanced narratives about Africa through their work. Eniola is also the Head of Programmes & Partnerships at IE University’s Africa Center.

Annie Mutumba

Co-Founder, AfricaCommsWeek

Annie Mutamba is a strategic communications consultant & trainer with almost 20 years of experience advising governments, businesses, & NGOs in Europe & Africa. She is the founder of Meridia Partners, the first Brussels-based public affairs firm specializing in EU-Africa relations, & co-founder of AfricaCommsWeek, an international platform bringing together communications experts worldwide looking to impact Africa’s transformation.
Annie is a lecturer within the Executive Master in European Public Affairs & Communications at IHECS Brussels & was appointed visiting professor at the College of Europe.


In addition to the masterclasses, the mentees will participate in three customized mentorship sessions led by #TeamCMM mentors. The mentors will share insights into the fundamentals of PR and communications for tech startups, how to create a communications plan for investment and press coverage, media relations, how to incorporate storytelling into your business communications, and more. The program also provides mentees with insights customized for the unique needs of their business and sector.

Program Details

If you are a female-founded African startup with a fantastic service or product and want to learn how to leverage PR and communications to elevate your growing company, my madam, this program is for you!

• A customized online master class with Claudine Moore , MD/Founder, CMM and Adjunct Professor, New York University

• Customized virtual sessions with CMM team members and leading experts from the tech ecosystem specific to your business and sector

• Insights into the fundamentals of PR and communications for Africa-focused startups

• Practical examples of how to incorporate storytelling into your communications

• A topline review of The Three T’s: Theme, Tone, and Timing of communications and content creation

• Information on how to create an actionable communications campaign

• An overview of media relations with an outline of the differences between the hyper-local, regional and global press

• COVID Communications: Learn how the media landscape has changed and how this affects your business

• Tips on business relationship development with a cross-section of stakeholders

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Who Should Apply

We’re interested in resilient, resourceful, and savvy female founders with demonstrated traction in building their tech-enabled business.

We require that:

  • The business is less than two years old.
  • You are female-founded or have at least one woman who is part of the co-founder team.
  • Your company is Africa-focused serving African markets or Africans in the Diaspora.
  • The company is an early-stage startup (pre-series A investment).
  • You have a business plan in place.
  • You have a minimum viable product (MVP)
  • Ideally, a functional website
  • You have launched your startup and have initial traction (i.e., money, users, etc.)

While we welcome applications from a vast cross-section of businesses and sectors, startups that focus on health, education, finance, agriculture, and sustainability will be given special consideration. We will also pay special attention to businesses that address the needs/service African women and girls in African markets or the Diaspora.

@CMooreMedia

@ClaudineMoore

#CMMtheFutureIsFemale

Alumnae in the News


Four women-led tech startups in Africa

These four women-led startups aim to positively impact Africa through innovative solutions. GiftPesa, Arbres Biotech, Easy Matatu, and Deep Medical Therapeutics were all founded by women and continue to operate amidst the Covid-19 pandemic. As drivers of inclusivity, women-led tech startups are growing across the continent and positively contributing to the economy.

Synapse Magazine

Alumnae


Testimonials


Techducate

Easy Matatu

Clean Technology Hub

CAWSTEM

Alumnae Feedback

Frequently Asked Questions

Do I have to own an incorporated or registered business?

Yes, and we will require proof of registration as part of the application process. The program’s objective is to provide PR and communications training to established businesses that have already gained traction in the market and are now seeking to raise their brand visibility and reputation.

I am a male business owner. Can I apply?

Sorry guys, but, no you can’t. The program is aimed at African women based on the continent or in the Diaspora and is launching or growing a tech business for African markets or serving Africans in the Diaspora. If your startup has a team of registered co-founders and at least one is a woman, you can apply.

Do I need to have raised significant money?

If you have raised money (pre-series A) magnificent, however, this is not a requirement.
Our focus is to work with female founders and businesses that provide an excellent service or have an innovative product that will serve Africa and Africans.

What is the Future is Female Mentorship Program?

The program is a Public Relations (PR) and communications mentorship program dedicated exclusively to the business development needs of African Tech female founders.

Is there a fee to apply?

No, this program is entirely free. It is a complimentary service and our contribution to supporting female tech startups in the African startup ecosystem.

Meet the Mentors

Claudine Moore

MD/Founder, C. Moore Media

Listed on the 2020 Provoke Media’s Top 25 PR Innovators in EMEA and the UK Powerlist: Britain’s Top 100 Most Influential Black People, Claudine Moore is a global award-winning PR leader and MD/founder of C. Moore Media International Public Relations. She has 15+ years of experience working in the US, UK, and African markets focusing on fortune 100 brands, tech startups, and leading African organizations.

David Idagu

Africa Regional Lead

David is the Africa Regional Lead for C. Moore Media International Public Relations. He provides regional strategy, insights, media relations, message development, and C-suite positioning for CMM’s Africa and Africa diaspora-focused clients. David has worked with tech startups and African brands and is also the Provost of Award-winning and Nigeria’s leading PR and communication Education body – The Public Relations Skills Academy.

Tope Adubi

Digital Marketing

Tope is a digital marketing expert with experience in digital marketing strategy, social media management, website development, email marketing, and PPC campaigns across Africa and the US. Tope provides CMM with digital marketing and social media consulting for both agency and clients. A female founder herself, she has launched Kilali Cosmetics, a beauty and skincare brand focusing on creating products while sharing more about the countries in Africa.

@CMooreMedia

@ClaudineMoore

#CMMtheFutureIsFemale

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